SOLD REALITY
S
Culture

Shill.

Aggressively promote an asset, project or idea, often while having a stake in it.

PLAIN ENGLISH

What does Shill mean?

To shill is to push something enthusiastically, especially when the promoter may benefit from other people buying or paying attention. The key question is whether the relationship or incentive is disclosed.

IN THE WILD

How people use it

Crypto, products, creators and online communities.

EXAMPLE“Is that analysis, or is he just shilling a bag he already owns?”
ALSO USED AS

shilling · promote

KEEP DIGGING

One word down.
198 more ways to sound terminally online.

Browse the dictionary →