Notes from the weird side of the internet.
LARP culture, internet identity, degen behaviour, creator workflows and things that become obvious after staring at the internet for too long.
Creator workflows
Fake Data in Product Demos: When It Helps and When It Crosses the Line
Synthetic data is normal. The line changes when the screen stops demonstrating a product and starts acting like evidence.
7 min read →PITCH DECKS · CRYPTO UIHow to Show a Crypto Portfolio in a Pitch Deck Without Making It Look Like Proof
Use portfolio visuals to explain a product without blurring the line between illustration and financial evidence.
6 min read →DESIGN WORKFLOW · PRODUCT DEMOSFigma Mockup vs Real Screenshot: Which Should You Use?
Choose based on product maturity, privacy, revision speed and what the image actually needs to communicate.
7 min read →IPHONE MOCKUPS · CREATOR CONTENTiPhone Mockup Generator vs Screenshot: Which Works Better?
Sometimes the device adds context. Sometimes it only makes the important part smaller.
6 min read →PRE-LAUNCH · PRODUCT SCREENSHOTSHow to Make App Screenshots Before You Have Any Users
Build believable populated states before launch without pretending the sample data is real traction.
8 min read →LARP Basics / Broad Definitions
What Is LARP?
What LARP originally meant, how it became internet slang, and why the word now covers everything from literal roleplay to performed online identities.
6 min read →LARP BASICS / BROAD DEFINITIONSWhat Does LARP Mean Online?
What LARP means online, how internet LARPing differs from normal roleplay, and why the word is used for exaggerated identities, status, expertise, and access.
5 min read →LARP BASICS / BROAD DEFINITIONSLARPing Explained Without the Cringe
A plain-English explanation of what LARPing means online, how people use the term, and what someone usually means when they call another person a LARPer.
4 min read →LARP BASICS / BROAD DEFINITIONSLARPing vs Lying
Where online persona ends and deception starts: the difference between LARPing, exaggeration, curation, and actually lying about who you are.
5 min read →LARP BASICS / BROAD DEFINITIONSIs Everyone Online LARPing?
Everyone curates themselves online, but that does not mean every online identity is a LARP. The difference is usually degree, intent, and how far the persona drifts from reality.
5 min read →LARP BASICS / BROAD DEFINITIONSWhy Do People LARP Online?
Why people LARP online: privacy, status, experimentation, attention, money, and the strange freedom that comes from becoming a slightly different version of yourself on the internet.
6 min read →LARP BASICS / BROAD DEFINITIONSWhat Makes a Good LARP?
What makes an online LARP feel believable: consistency, restraint, specific details, natural language, and enough world-building that the persona feels lived-in instead of assembled.
6 min read →LARP BASICS / BROAD DEFINITIONSCan a LARP Become Real?
Can an online LARP become real? Sometimes acting like a future version of yourself changes your habits, opportunities, and identity enough that the role starts catching up with reality.
5 min read →History / Evolution of LARP
A Very Short History of LARP
How LARP went from medieval battles and live role-playing games to internet slang for performing an identity, lifestyle, or persona.
5 min read →HISTORY / EVOLUTION OF LARPHow LARP Went From Swords in a Field to Crypto Twitter
How LARP went from live-action role-playing with costumes and foam swords to internet slang for fake insiders, online personas, and Crypto Twitter flexing.
6 min read →HISTORY / EVOLUTION OF LARPThe Internet Has Always Been LARP
Usernames, avatars, forum identities, pseudonyms and online personas existed long before influencers. The internet has always given people room to play a role.
5 min read →HISTORY / EVOLUTION OF LARPBefore Social Media, We Had Forums
Before social media pushed real names and real faces, forums let people build reputation through usernames, avatars, signatures and years of posts.
5 min read →HISTORY / EVOLUTION OF LARPMySpace Was LARPing Before We Called It LARPing
MySpace let people build public identities with profile songs, layouts, photos, bios and a Top 8 long before we had language like personal brand or online persona.
4 min read →HISTORY / EVOLUTION OF LARPHow Instagram Turned Everyone Into a Brand
Instagram took normal online identity and quietly turned it into branding: feeds became portfolios, aesthetics became strategy, and people started managing themselves like products.
4 min read →HISTORY / EVOLUTION OF LARPFrom Screen Names to Personal Brands
Online identity used to be a screen name and an avatar. Now it can be a brand, audience, business and asset. The shift happened gradually.
5 min read →HISTORY / EVOLUTION OF LARPFake It Till You Make It Is Older Than the Internet
The internet did not invent fake-it-till-you-make-it behaviour. People were performing confidence, status and identity long before profiles, followers and personal brands.
5 min read →Current LARP / Internet Culture
Why Everyone Is LARPing Right Now
Everyone online seems to be playing a character now. AI, anonymous accounts, personal brands, crypto, and algorithm culture just made the performance more obvious.
4 min read →CURRENT LARP / INTERNET CULTUREThe Rise of the Faceless Internet Persona
Faceless internet personas are everywhere again. Anonymous accounts, avatars, pseudonyms, and character-driven identities are becoming normal across online culture.
4 min read →CURRENT LARP / INTERNET CULTUREWhy Anonymous Accounts Are Everywhere
Anonymous accounts are everywhere again because they offer privacy, separation, experimentation, and a cleaner way to build an online identity without attaching everything to a real name.
4 min read →CURRENT LARP / INTERNET CULTUREThe Internet Rewards Characters
The internet rewards recognizable characters more than complete people. Clear identity, repetition, and a strong point of view make accounts easier to remember and follow.
4 min read →CURRENT LARP / INTERNET CULTUREWhy Nobody Wants to Be Normal Online
Being normal online is increasingly invisible. The internet rewards distinct characters, recognizable taste, strong signals, and people willing to be a little harder to forget.
4 min read →CURRENT LARP / INTERNET CULTUREAI Just Made LARPing Much Easier
AI did not invent online personas, but it dramatically lowered the effort required to build one. Images, writing, design, voices, and entire fictional worlds are now cheap to produce.
5 min read →CURRENT LARP / INTERNET CULTUREWhen Everyone Can Generate Content, Taste Matters More
AI made content production cheap. When everyone can generate images, writing, video, and design, the harder skill becomes knowing what is actually worth keeping.
4 min read →Internet Behaviour / Observations
Everyone Online Is Performing
Everyone performs online, even when they think they are being completely authentic. The internet just gives us better costumes.
4 min read →INTERNET BEHAVIOUR / OBSERVATIONSYour Timeline Is Full of Characters
Most memorable accounts online are characters whether they admit it or not. Your timeline is full of recurring roles, types, voices, and bits.
4 min read →INTERNET BEHAVIOUR / OBSERVATIONSThe Rich Guy on Twitter Probably Isn't Rich
Online wealth is mostly a collection of signals. A luxury watch, a P&L screenshot, a hotel lobby and a confident bio can tell you surprisingly little.
4 min read →INTERNET BEHAVIOUR / OBSERVATIONSScreenshots Are the New Lamborghinis
Online status flexing moved from cars and watches to dashboards, wallets, revenue charts, group chats and screenshots that imply access.
3 min read →INTERNET BEHAVIOUR / OBSERVATIONSThe Internet Loves Certainty
The internet rewards people who sound certain. Nuance may be more accurate, but confidence is easier to read, repeat and follow.
3 min read →INTERNET BEHAVIOUR / OBSERVATIONSPeople Follow Momentum
Online, momentum is one of the strongest forms of social proof. People are more likely to follow, buy, reply, and pay attention when something already looks like it is moving.
4 min read →INTERNET BEHAVIOUR / OBSERVATIONSThe Best Accounts Feel Discovered
The strongest online accounts often do not feel like they are trying to be found. They feel like you stumbled into something that was already happening.
4 min read →INTERNET BEHAVIOUR / OBSERVATIONSMystery Is Better Than Oversharing
Online, saying less can make an account more interesting. Mystery creates room for curiosity, while oversharing can flatten the entire character.
4 min read →INTERNET BEHAVIOUR / OBSERVATIONSNobody Knows Who Anyone Is Online
The internet is full of confident assumptions about people we have never met. Most of the time, we are building identities from usernames, screenshots, posting habits, and vibes.
4 min read →INTERNET BEHAVIOUR / OBSERVATIONSThe Internet Is One Giant Social Proof Machine
Follower counts, likes, replies, screenshots, badges, rankings, and who follows who all shape what looks credible online before we even inspect the thing itself.
4 min read →INTERNET BEHAVIOUR / OBSERVATIONSBeing Interesting Beats Being Authentic
The internet says it wants authenticity, but most people are really responding to selection, taste, consistency, and whether an account is actually interesting.
4 min read →INTERNET BEHAVIOUR / OBSERVATIONSThe Best Internet Characters Are Usually 80% Real
The strongest online personas usually are not complete inventions. They are exaggerated, edited versions of something that was already there.
4 min read →INTERNET BEHAVIOUR / OBSERVATIONSEverybody Wants to Look Early
Online, being early has become a status symbol. People do not just want to discover things first. They want everyone else to know they were there before the crowd.
4 min read →INTERNET BEHAVIOUR / OBSERVATIONSEverybody Wants to Look Connected
Online status is often about proximity. People want to look one message, one group chat, or one introduction closer to the people and information that matter.
5 min read →INTERNET BEHAVIOUR / OBSERVATIONSWhy People Want to Be Inside the Group
Private groups, niche communities, and closed chats feel valuable because access itself becomes part of the status. People want to be where the public is not.
4 min read →INTERNET BEHAVIOUR / OBSERVATIONSThe Account Should Feel Like It Existed Before You Found It
The best internet accounts rarely feel freshly assembled. They feel like you walked into something already happening.
4 min read →INTERNET BEHAVIOUR / OBSERVATIONSThe Feed Is the Product Before the Product
Before anyone clicks your link, buys anything, or joins your community, they judge the feed. Online, the account often becomes the first version of the product.
3 min read →Practical Guides
How to LARP 101
A practical guide to building an online persona that feels coherent, memorable, and native without relying on fake proof or obvious bullshit.
5 min read →PRACTICAL GUIDESHow to Build an Online Persona From Scratch
A practical way to build an online persona from zero using point of view, visual language, consistency, and restraint instead of fake backstory.
5 min read →PRACTICAL GUIDESHow to Pick a LARP
How to choose an online persona that feels natural enough to sustain, specific enough to remember, and interesting enough to build around.
5 min read →PRACTICAL GUIDESHow to Create a Character People Remember
A memorable online character is usually built from a few repeated signals, not an elaborate fake backstory.
4 min read →PRACTICAL GUIDESHow to Make a New Account Look Less Empty
New accounts feel dead when there is nothing to discover. A few deliberate posts, replies, visuals, and small signs of life can fix that fast.
4 min read →PRACTICAL GUIDESHow to Make an Account Feel Established
An established account feels like it has history, habits, references, and continuity. That comes from consistency over time, not fake followers or manufactured proof.
4 min read →PRACTICAL GUIDESHow to Choose a Username That Doesn't Suck
A good username is easy to remember, easy to type, and feels like it belongs to a person or character instead of a marketing department.
4 min read →PRACTICAL GUIDESHow to Write a Bio Without Sounding Like LinkedIn
A good social bio gives people just enough context to understand the account without turning into a résumé, mission statement, or pile of startup jargon.
4 min read →PRACTICAL GUIDESHow to Pick a Profile Picture for an Anonymous Account
A practical look at what makes an anonymous account profile picture feel recognizable, believable, and native to the internet without showing your face.
4 min read →PRACTICAL GUIDESHow to Build a Visual Identity in One Night
A fast way to give an anonymous account a coherent visual identity without turning it into a six-week branding project.
4 min read →PRACTICAL GUIDESHow to Find Your Account's Character
A practical way to figure out what kind of character an anonymous account actually is, without forcing a fake persona or turning it into a branding exercise.
4 min read →PRACTICAL GUIDESHow to Stop Posting Like a Brand
Why anonymous accounts start feeling dead when every post sounds approved, polished, and vaguely promotional — and how to make the feed feel owned by an actual person again.
4 min read →PRACTICAL GUIDESHow to Make Posts Feel Native
Why some posts feel like they actually belong on a platform while others feel imported from a content calendar, and how to make an account speak the internet's language.
5 min read →PRACTICAL GUIDESHow to Build a Content Bank
A practical way to build a content bank so you always have native-looking posts, screenshots, clips, ideas, and references ready before you need them.
4 min read →PRACTICAL GUIDESHow to Make a Small Account Feel Alive
Small accounts do not have to feel empty. A few signs of activity, continuity, and actual personality can make an account feel alive before it has a big audience.
4 min read →PRACTICAL GUIDESHow to Keep a Persona Consistent
Keeping an online persona consistent is mostly about protecting the small details: language, taste, behaviour, visuals, and what the account chooses not to say.
4 min read →PRACTICAL GUIDESHow to Stay Anonymous While Building Something Public
Building in public does not have to mean giving strangers your real identity. A practical look at keeping a public project visible while your private life stays private.
5 min read →How to LARP X
How to LARP Rich
How the internet reads wealth: restraint, context, taste, access, and why trying too hard usually makes a rich persona look fake.
5 min read →HOW TO LARP XHow to LARP Connected
What makes an online account feel connected, plugged-in, and close to the action without constantly screaming about who it knows.
4 min read →HOW TO LARP XHow to LARP Early
Why some online accounts always seem early to trends, coins, products, communities, and ideas — and what actually creates that perception.
4 min read →HOW TO LARP XHow to LARP a Crypto Degen
What makes a crypto degen persona feel native online, from language and timing to wallets, memes, group chats, and the difference between looking plugged in and looking like a costume.
4 min read →HOW TO LARP XHow to LARP a Founder
What makes an online founder persona feel believable, from product obsession and unfinished work to language, screenshots, small details, and the difference between building in public and pretending to have traction.
4 min read →HOW TO LARP XHow to LARP an Insider
What makes an online account feel like it has access, context, and proximity to the action without relying on fake leaks, fake relationships, or made-up information.
4 min read →HOW TO LARP XHow to LARP an Anonymous Millionaire
What makes an anonymous millionaire persona feel believable online, why restraint matters more than flexing, and where the whole thing turns into obvious bullshit.
4 min read →HOW TO LARP XHow to LARP a Private Club
Why private online clubs feel desirable, what signals make them seem real, and how exclusivity falls apart when you over-explain it.
4 min read →Crypto / Degen Culture
Crypto Is the Greatest LARP Environment Ever Created
Crypto compresses money, identity, status, speculation, pseudonyms, and social proof into one giant stage for internet personas.
3 min read →CRYPTO / DEGEN CULTUREThe Anatomy of a Crypto Twitter Persona
A Crypto Twitter persona is usually built from a few repeated signals: PFP, language, timing, taste, replies, and a believable amount of lore.
3 min read →CRYPTO / DEGEN CULTUREWhy Crypto Loves Anonymous Founders
Anonymous founders make sense in crypto because pseudonyms, code, wallets, communities, and internet-native reputations already carry real weight.
3 min read →CRYPTO / DEGEN CULTUREWhy PFPs Became Identity
Profile pictures stopped being decoration and became internet faces. Crypto made that especially obvious.
3 min read →CRYPTO / DEGEN CULTUREThe Wallet Is the New Resume
In crypto, a wallet can say more about someone than a bio ever could. Holdings, timing, old transactions, mistakes and all.
3 min read →CRYPTO / DEGEN CULTUREWhy Degens Trust Anonymous Accounts
Crypto has a strange trust model: people will ignore a real name and follow a cartoon PFP if the account keeps proving it understands the game.
3 min read →CRYPTO / DEGEN CULTURETelegram Is the Back Room of the Internet
Public feeds are where internet culture performs. Telegram is where a lot of it gets messier, faster and more private.
3 min read →CRYPTO / DEGEN CULTUREHow Meme Coins Create Culture Overnight
Meme coins can go from a ticker and a stupid image to a full internet micro-culture in hours. The speed is the interesting part.
3 min read →CRYPTO / DEGEN CULTUREWhy Everyone on Crypto Twitter Is Early
On Crypto Twitter, being early is status. That is why timelines are full of old screenshots, tiny entries and people proving they saw it first.
3 min read →CRYPTO / DEGEN CULTUREThe Difference Between Alpha and Someone Yelling Confidently
Crypto is full of people calling everything alpha. Most of the time, the useful signal is quieter, earlier, and much less certain.
3 min read →CRYPTO / DEGEN CULTUREWhy Wealth Flexing Works So Well in Crypto
Wealth flexing hits differently in crypto because money is not just the reward. It is treated as proof that you understand the game.
3 min read →CRYPTO / DEGEN CULTUREHow Crypto Turned Attention Into Liquidity
In crypto, attention can move from a meme, post, account, or group chat into actual market activity with almost no distance between them.
3 min read →Negative Context / Ethics / Where It Breaks
When LARPing Turns Into Fraud
Online personas can be fictional, exaggerated, anonymous, or theatrical. The problem starts when invented facts are used to make someone part with money or trust.
4 min read →NEGATIVE CONTEXT / ETHICS / WHERE IT BREAKSLARP vs Scam: Where Is the Line?
A LARP is built around a persona or performance. A scam depends on deception that causes someone to give up money, access, or something else of value.
4 min read →NEGATIVE CONTEXT / ETHICS / WHERE IT BREAKSThe Problem With Fake Screenshots
Fake screenshots work because they borrow the visual language of proof. The problem is that once everyone knows they can be faked, proof itself starts to get weird.
3 min read →NEGATIVE CONTEXT / ETHICS / WHERE IT BREAKSThe Problem With Fake Wealth
Fake wealth works online because people mostly see signals, not balance sheets. Eventually the performance starts distorting what normal success even looks like.
3 min read →NEGATIVE CONTEXT / ETHICS / WHERE IT BREAKSThe Internet Has a Trust Problem
The internet keeps making it easier to produce convincing evidence while simultaneously making that evidence harder to trust.
4 min read →NEGATIVE CONTEXT / ETHICS / WHERE IT BREAKSEverybody Wants Proof Until Proof Can Be Faked
Online culture demanded receipts for everything. Then the receipts became editable, generatable and increasingly difficult to trust.
3 min read →NEGATIVE CONTEXT / ETHICS / WHERE IT BREAKSWhen the Character Eats the Person
Online personas start as selective versions of a person. Sometimes the performance gets rewarded so heavily that the character begins making decisions for them.
3 min read →NEGATIVE CONTEXT / ETHICS / WHERE IT BREAKSYou Can Be Anonymous Without Being Dishonest
Anonymity and dishonesty are not the same thing. You can hide who you are without inventing fake proof, fake results, or fake credentials.
3 min read →Anonymous Internet / Privacy
Why Anonymous Accounts Feel Freer
Anonymous accounts often feel freer because the account is not carrying every expectation attached to a person's offline identity.
3 min read →ANONYMOUS INTERNET / PRIVACYWhy Pseudonyms Work
A good pseudonym works because identity online is built through repetition, memory, reputation, and recognizable behaviour, not just a legal name.
3 min read →ANONYMOUS INTERNET / PRIVACYThe Case for Keeping Your Real Life Separate
Why keeping your online identity separate from your real life can make the internet more useful, creative, and a lot less invasive.
4 min read →Branding / Aesthetic / Perception
Looking Expensive Is Mostly Restraint
Why expensive-looking brands, feeds, products, and online identities usually rely more on restraint than obvious displays of money.
2 min read →BRANDING / AESTHETIC / PERCEPTIONNobody Cares About Your Logo
A logo matters less than most new brands think. People usually remember the world, voice, product, and repeated signals around it first.
2 min read →BRANDING / AESTHETIC / PERCEPTIONAesthetic Is Information
Online aesthetics are not just decoration. Visual choices quietly communicate status, subculture, intent, age, taste, and who something is for.
3 min read →BRANDING / AESTHETIC / PERCEPTIONWhy Ugly Can Feel More Authentic
Why rough, awkward, low-fi design can sometimes feel more trustworthy online than polished content that looks professionally manufactured.
2 min read →BRANDING / AESTHETIC / PERCEPTIONStop Trying to Look Professional
Why trying too hard to look professional can flatten the personality out of an internet brand.
3 min read →Growth / Attention / Social Dynamics
Attention Is More Transferable Than Audience
Why knowing how to create attention can matter more than owning one large audience that only cares about one thing.
2 min read →GROWTH / ATTENTION / SOCIAL DYNAMICSOne Good Post Can Change an Account
Most accounts grow slowly until one post changes who sees them, how the profile looks, and what happens next.
2 min read →GROWTH / ATTENTION / SOCIAL DYNAMICSOne Good Clip Can Build an Entire Funnel
One strong clip can do more than get views. It can teach you the visual, hook, audience, and path that the rest of your funnel should follow.
4 min read →GROWTH / ATTENTION / SOCIAL DYNAMICSWhy Repetition Works Until It Suddenly Doesn't
Repeating a format is often what makes an account recognizable. The problem is knowing when repetition becomes familiarity and when it becomes wallpaper.
3 min read →GROWTH / ATTENTION / SOCIAL DYNAMICSMost Viral Posts Were Not Genius
A lot of viral posts look obvious after they work because they were obvious. Timing, familiarity, distribution, and a clean idea often matter more than genius.
3 min read →GROWTH / ATTENTION / SOCIAL DYNAMICSWhy Small Accounts Overthink Everything
Small accounts often treat every post like a permanent brand decision even when almost nobody is watching yet. That can make growth slower, not safer.
3 min read →GROWTH / ATTENTION / SOCIAL DYNAMICSThe Algorithm Doesn't Care About Your Masterpiece
The internet does not reward effort in proportion to how much work went into a post. Distribution reacts to viewer behaviour, not how precious the work felt to make.
3 min read →Organic Thought Dumps
Stop Trying to Convince Everyone
The strongest internet accounts usually stop explaining themselves to people who were never going to get it anyway.
2 min read →ORGANIC THOUGHT DUMPSEmpty Accounts Feel Dead
Why a nearly blank profile can make even a good idea feel temporary, staged, or unfinished.
2 min read →ORGANIC THOUGHT DUMPSYour Account Needs a Point of View
A topic tells people what you post about. A point of view gives them a reason to care what you post.
2 min read →ORGANIC THOUGHT DUMPSIf You Explain the Joke, It's Dead
Internet jokes, references, and inside language work partly because they do not stop to explain themselves.
2 min read →ORGANIC THOUGHT DUMPSMost Personal Brands Are Boring
Personal branding often removes the exact odd details that made a person interesting enough to follow in the first place.
2 min read →ORGANIC THOUGHT DUMPSPeople Don't Follow Information. They Follow Filters.
Information is everywhere. The useful thing an account provides is often the filter: what it notices, ignores, believes, and keeps returning to.
2 min read →ORGANIC THOUGHT DUMPSBeing Slightly Weird Is an Advantage
Online, a small amount of weirdness is often more memorable than polished professionalism. Normal disappears quickly.
2 min read →ORGANIC THOUGHT DUMPSThe Internet Is Becoming Anonymous Again
After years of real-name internet culture, pseudonyms, PFPs, burner accounts, and faceless identities feel normal again.
2 min read →ORGANIC THOUGHT DUMPSEverything Online Is Becoming More Fictional
AI, editing, curation, personas, and synthetic media are making online reality harder to separate from performance.
2 min read →ORGANIC THOUGHT DUMPSThe Line Between Person and Brand Is Gone
Online identities increasingly behave like brands, while brands increasingly try to behave like people. The distinction is getting hard to see.
2 min read →ORGANIC THOUGHT DUMPSThe Line Between Entertainment and Marketing Is Gone Too
A lot of modern internet marketing no longer looks like marketing. It looks like entertainment, memes, clips, characters, and things people would watch anyway.
2 min read →ORGANIC THOUGHT DUMPSTaste Is Becoming a Moat
As tools make content easier to produce, taste becomes harder to copy. Knowing what to make, what to cut, and what feels right matters more.
2 min read →ORGANIC THOUGHT DUMPSThe Internet Has Too Much Content and Not Enough Worlds
The internet has endless content, but the accounts people remember usually build a world around themselves instead of posting isolated pieces forever.
2 min read →ORGANIC THOUGHT DUMPSThe Best Accounts Have Lore
The most memorable internet accounts usually accumulate lore: recurring jokes, old references, characters, screenshots, moments, and tiny bits of history.
2 min read →ORGANIC THOUGHT DUMPSYou Can Feel When an Account Has No Owner
Some accounts are active but still feel abandoned. The missing ingredient is often a clear owner: a consistent taste, point of view, and sense that somebody is actually there.
2 min read →ORGANIC THOUGHT DUMPSYou Do Not Need Permission to Create a New Identity
The internet has always allowed people to choose new names, aesthetics and identities. You do not need a committee to approve the version of you that exists online.
2 min read →ORGANIC THOUGHT DUMPSThere Is Nothing Wrong With Building a Character
Online characters are not automatically fake or dishonest. Sometimes they are simply a more intentional version of how a person already behaves online.
2 min read →ORGANIC THOUGHT DUMPSNormal Is Hard to Remember
The internet is crowded with competent, polished accounts. The ones people remember usually have one strange edge that makes them recognizable.
2 min read →ORGANIC THOUGHT DUMPSA Good Internet Persona Is Mostly Editing
A good internet persona is usually built by removing the parts that do not fit, not inventing a completely fake person from scratch.
2 min read →ORGANIC THOUGHT DUMPSCredibility Is Weirdly Visual
Online credibility is often judged visually before anyone checks whether the person, account or claim is actually credible.
2 min read →ORGANIC THOUGHT DUMPSThe Internet Rewards People Who Commit to the Bit
Internet characters, jokes and ideas get stronger when the person behind them stops constantly explaining that it is a bit.
2 min read →ORGANIC THOUGHT DUMPSNobody Really Knows How Big Anything Is Online
Follower counts, views, likes and screenshots make the internet look measurable, but the real size of an account, business or community is often surprisingly unclear.
2 min read →ORGANIC THOUGHT DUMPSThe Best Communities Invent Their Own Language
Strong online communities develop their own words, jokes and shorthand until the language itself becomes part of belonging.
2 min read →ORGANIC THOUGHT DUMPSSometimes the Account Is More Real Than the Person
An internet persona can start as a performance and eventually become the place where someone expresses the most consistent version of themselves.
2 min read →